Section+A

Section A
 Introduction

Public transit is an important constituent of the city life; it is regarded as the public utility and controlled by the government for a long time. Public transit is primarily managed by the sole corporation. Many passengers usually use the monthly pass, because it is more convenient and cheaper. But this system depends on the government subsidy, and it is unfavorable for the operators of the public transit to enhance its management and operation on their own initiative. The government’s burden becomes heavy increasingly, and it is difficult to sustain. In order to adapt the new situation of the reformation, the management way of the public transportation must create the fair competition environment for the public transport operator; it also should create the convenient and preferential riding condition for the passenger in order to manifest the prior policy of the public transit.  The core problem that Toronto faces, people of Toronto frequently use public transit, and earnestly seek more convenient and quicker transaction procedure. Toronto is a big city; the government carries out many methods to reduce the number of the private vehicles to encourage people to ride the public transit for many years. Therefore, making Toronto to have an excellent public transit system; which includes the subway, the bus, GO Transit. There are thousands of people taking form of public transportation every day. In order to work in conjunction with the massive passengers who enter and leave the station, our company is going to introduce a new fare system which is unmistakable, automatic and more efficient. This system is called "Tresto". 

Product  Tresto belongs to one kind of transportation card. It is a contactless card, utilizing RFID technology which can be used to access many forms of public transport in Toronto. The 8.5cm by 5.5cm card is like the size of a gift or debit card so fit easily into your wallet, purse or pocket. Tresto uses the Sony 13.56 MHZ FeliCa RFID chip. Because it is a “touch and go” system, so users only need to hold the card in close proximity of the reader, physical contact is not required, also users don’t have to insert the whole card into the card reader. Making a payment using Tresto for public transportation can be done by holding the card against or waving it over a Tresto card reader from up to a few centimetres away, even if the card is in a wallet or a purse. The reader will acknowledge payment by emitting a beep sound, and display the amount deducted and the remaining balance of the card. Standard transaction time for readers used for public transport is less than one second.  Price

Tresto is primarily used for fare payment in transport systems. It is classified into child, student, adult and elder. These categories are based on age and different amounts of fare concession. If the age of children is between 1 and 11, Tresto is sold for $ 70 with an initial value of $20. For students attending secondary schools and high schools, Tresto is sold for $100 with an initial value of $50. The standard version of Tresto card is sold for $150 with an initial value of $100. If the user’s age is above sixty years old, Tresto is sold for $70 with an initial value of $20. The initial value means when the user purchase Tresto card, he or she must load the money onto it. Each time the user travels, the cost of the trip is deducted from Tresto.

Each transit system will set its own fares appropriatly. TTC and GO Transit charge less for journeys made using a Tresto Card instead of conventional single-journey tickets. For example, the adult fare of a single journey of TTC is $ 2 with an Tresto card, and $ 2.75 with a single journey ticket. GO Transit operator also can offer discounts, usually 10 percent, for using Tresto cards on higher fares and round-trip transits. Move within and between transit systems, such as from a local bus to a GO Train, the user does not need to worry what the different fares are. Tresto card does the work for you.  The user can add a dollar value to your card in person, via a web site or call centre, or through a pre-authorized payment. A Tresto card may store a maximum value of $300.Negative value is incurred on a card if it is used with insufficient funds, the card may carry a maximum negative value of $20 before value needs to be added to them again for use.  <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-themecolor: text1;">The minimal value of reloading the Tresto adult card is <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; text-align: left; mso-themecolor: text1; msothemecolor: text1;">$25, but users who have the child card, the student card and the elder <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-themecolor: text1;">car may select $10 to reload their cards. <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; text-align: left; mso-themecolor: text1; msothemecolor: text1;">A Tresto card may be returned to any TTC or Go Transit customer service centre for a refund of the remaining value stored on it. A handling fee $ 5 may be charged for the refund. Tresto card is anonymous, no personal information, bank account or credit card details are stored on the card, and no identification is required for the purchase of the card. If a user loses a card, only the stored value and the <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-themecolor: text1;">deposit of the card are lost. <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; text-align: left;"> Place <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; text-align: left; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt; msofareastfontfamily: 宋体; msofontkerning: 0pt; mso-themecolor: text1; msothemecolor: text1; mso-bidi-font-weight: bold; msobidifontweight: bold;">People can go to the TTC stations and Go Transit train stations to purchase the Tresto card. They can go to the local transit customer services outlets and retail outlets to get the card. They also can purchase the card on the Tresto website, and the card will be mailed to the buyer. <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt; mso-themecolor: text1;">When the user prepares to reload the card, <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-themecolor: text1;">monetary value can be added to the <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; text-align: left; mso-themecolor: text1; msothemecolor: text1;">card through a number of ways. Add Value Machines, located at TTC stations and Go Transit stations, can be used to add more value to the cards. The machines accept cash, and selected machines are also able to accept the debit card and the credit card. Alternatively, value may be added with cash at authorized service providers such as 7-Eleven, shoppers drug mart, and Tim Hortons, and also at customer service centers <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-themecolor: text1;">and ticketing offices at transport stations. <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt; mso-themecolor: text1;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-themecolor: text1;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; text-align: left; mso-themecolor: text1; msothemecolor: text1;"> Promotion <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; text-align: left; mso-themecolor: text1; msothemecolor: text1; mso-bidi-font-weight: bold; msobidifontweight: bold;"><span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; text-align: left; mso-themecolor: text1; msothemecolor: text1; mso-bidi-font-weight: bold; msobidifontweight: bold;">Our company will use the way of mass selling, the public advertising is our first choice to introduce the Tresto card to the public. <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; text-align: left; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt; msofareastfontfamily: 宋体; msofontkerning: 0pt; mso-themecolor: text1; msothemecolor: text1;"> Tresto can encourage people to ride the public transportation more often. Our company will reward those passengers who frequently ride the public transportation. We will set a cardinal number for the riding times. If the number of riding surpasses the cardinal number, the user will receive the preferential benefit. When the user reloads the tresto card, the value machine will calculate the excessive riding number. The reward amount is based on the excessive riding number multiplying the <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt; mso-themecolor: text1;">preferential value, and it will be injected into the Tresto card automatically. <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-themecolor: text1; mso-bidi-font-weight: bold;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; text-align: left; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt; msofareastfontfamily: 宋体; msofontkerning: 0pt; mso-themecolor: text1; msothemecolor: text1;"> Our company will put great emphasis on propagandizing the Tresto card’s advantages. When the user travels between transit systems, such as from a subway station to a GO Train, he or she does not have to worrying about what the different fares are. Tresto does the work for the user. The user does not need to find the exact cash or the right ticket, the waiting is not needed. One card is valid on any participating transit system, at any time. Tresto also help the public transport operator save the cost and reduce material use through the elimination of physical tickets. It also help the operator easily get the information about the number of riders and their travel patterns.

After the dissemination of the Tresto card, different kinds of companies can inject the monthly transportation subsidy into each employee’s Tresto card through the bank and our company, so the Tresto card is able to play the major rule. <span style="font-size: 10pt; font-family: 宋体; text-align: left; mso-font-kerning: 0pt; msofontkerning: 0pt; mso-bidi-font-family: 宋体; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; msohansifontfamily: Calibri; msohansithemefont: minor-latin; msobidifontfamily: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-themecolor: text1;">Economic Enviroment

In 2009, the current economic situation with declining business activity, increasing foreclosure homes, raising unemployment and bankruptcy from large corporations and banks had driven the world into economic crises. Majority of countries are not recession proof in this globalization era, this phenomenon is felt around the world. Exports and imports are decreasing dramatically as the world’s largest economy, United States, slows down. Canada that is US’s trading partners is experiencing the pinch. The result of this event is inducing consumers in Canada to cut back expenses in preparing for future prolongs market declines. The unemployement is seriously decreased, more and more people begin to use the public transit. Therefore, Tresto is a timely and effective product that lets people save costs.

Political Enviroment

The political environment deals with all the rules and regulations that the companies must abide to avoid unnecessary lawsuits, and political issues. Opportunities.

<span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; text-align: left; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt; msofareastfontfamily: 宋体; msofontkerning: 0pt; mso-bidi-font-weight: bold; msobidifontweight: bold;">Social Culture Environment <span style="font-size: 12pt; color: black; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;"> The marketing promotion plan of Tresto must fully consider the socio-cultural element in each sales territory. Therefore, when our company engages in the marketing activity, we should pay attention to research and study the society and the culture, and making the suitable marketing decision. <span style="font-size: 12pt; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; text-align: left; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt; msofareastfontfamily: 宋体; msofontkerning: 0pt;">Social culture refers to the social summation which includes the national characteristic, the value concept, the life style, the ethics, the education level, the language and the social structure. It is mainly composed by two parts: The first one is the basic core of the culture which all members of different social classes have. The second one is social subculture which is easily changed by the time variation and the external influence. Human beings live in some kind of society; they will form some specific culture inevitably. Canada is a multi-culture country, people come from different region, society and culture, they represent different life style. <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;">People possibly have the different attitude with the identical product; they will directly or indirectly affect the product design, the packing, the method of information transmission, the product accepting degree, retailing, promotion, and so on. The social culture factor influences our company’s marketing activity through affecting the consumer’s though and behavior. The following contents will discuss some social culture factors which closely relate with the marketing for PAM. <span style="font-size: 12pt; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> __<span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;"> Education Level __<span style="font-size: 12pt; color: black; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;"> Level of education refers to the degree of customer’s education. A country or a region’s education level is often the same with the level of the economic development. Different culture shows different aesthetic standards, the selection principle of buying the product is also different with the method. Generally speaking, in an area with high level of education, consumers have strong identification ability with the product, they are easy to accept the advertisement and new product, the rational degree of purchasing is high. Therefore, the education level impacts the customer’s psychology, the consumption structure. It also affects our company to choose the marketing strategy and the method to promote sales. For example, in the area of high illiteracy rate, if our company makes the advertisement with the writing form, it will be difficult to receive the good result. But if we use the television, radio and the live demonstration form, people are easy to accept the concept and the product. <span style="font-size: 12pt; color: black; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;"> <span style="font-size: 12pt; color: black; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;">So when we design Tresto and make sales strategies, we should fully consider the local education level, and making the product’s complex degree and the technical performance adapt with it. The education degree of our product’s salesman can also influence the marketing promotion. <span style="font-size: 12pt; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 宋体; text-align: left; mso-font-kerning: 0pt; msofontkerning: 0pt; mso-bidi-font-family: 宋体; msobidifontfamily: 宋体;"> __<span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;">Language __<span style="font-size: 12pt; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;"> Language is a tool to let human being communicate with each other; it is one of cultural core constituents. Different country and different ethnic group always have their unique languages. Even in an identical country, it possibly has many kinds of different languages. Sometimes if the language is the same, its expression and the way of communication are possibly different. <span style="font-size: 12pt; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;">The language difference has the huge influence with our product’s marketing activities. Some products or services’ names contradict with local language; they bring the heavy loss to the enterprise. Obviously, the language difference has the significant influence to Tresto’s promotion. When we begin the marketing plan for Tresto, we should understand Canadian background as much as possible and grasp the language difference. <span style="font-size: 12pt; color: black; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;"> <span style="font-size: 12pt; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> __<span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;"> Value Concept __<span style="font-size: 12pt; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;"> The value concept is the attitude, the evaluation and the opinion when people meet each kind of thing during their social life. In terms of different cultural background, the difference of people’s value concept is big, and customer’s product demand and consumption behavior are deeply affected by the value concept. For example, in some developed countries, most people purse the life enjoyment, pre-mature consumption is the common matter. In order to live with the enjoyment, some people pay money in installments or selling on credit, they even borrow money on a large scale. In developed countries, thrift is quite universal, most people save money to buy the product, and the customers’ buying power is based on their competence and income. Obviously, different value concepts decide people’s life style to a great extent, thus they decide people’s consumption behavior. Therefore, regarding with the different value concepts, Tresto’s salesman should adopt different strategies. If customers like the innovative product, they seek the novelty and have the risk spirit, and then the strategy should emphasis on Tresto’s novel and unusual features. If some customers pay attention to the tradition and follow the traditional custom of consumption, when we formulate the strategy, we should relate the product with the culture of target market. For example, Asian people put the community and the unity at the first place, thus the advertisement propaganda should give prominence to people’s common understanding. White people pay great attention to the individual innovation spirit, and then Tresto and its recommendation may demonstrate something new and different features. <span style="font-size: 12pt; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> __<span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;"> Aesthetic Standard __<span style="font-size: 12pt; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;"> Aesthetic standard usually refers that how people evaluate things. Different ethnic group, religion, social stratum and individual have inconsistent esthetic standard, because of the different social background. Different aesthetic standard can cause many consumption differences. Therefore, the design of Tresto should meet different aesthetic standard and consumption request. When our company carries on the marketing activity, we should grasp the customer’s esthetic idea and the market tendency, formulating the good marketing strategy to adapt the change of the market demand. <span style="font-size: 12pt; font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span style="font-size: 12pt; font-family: 宋体; text-align: left; mso-font-kerning: 0pt; msofontkerning: 0pt; mso-bidi-font-family: 宋体; msobidifontfamily: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; text-align: left; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt; msofontkerning: 0pt; msofareastfontfamily: 宋体;">In brief, when we develop the marketing plan for Tresto, we not only should fully consider the social culture element in GTA area, we should also pay great attention to understand and grasp Canadian law and regulation to guarantee the smooth implementation of the marketing plan. The change of population and different business ethics should also be manifested in the marketing plan.

<span style="font-size: 12pt; font-family: 'Times New Roman','serif'; text-align: left; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt; msofontkerning: 0pt; msofareastfontfamily: 宋体;">Geographical Enviroment <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;">The marketing promotion plan of Tresto should also fully consider the geographical environment and the weather condition in GTA area, and then our company can be more perfect to implement the marketing plan. <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;"> <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; text-align: left; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt; msofontkerning: 0pt; msofareastfontfamily: 宋体;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;">The geographical environment include its natural resource, terrain, topographic feature and climatic condition, these factors can have varying degree to influence our company’s marketing activity, and this kind of impact sometimes can affect the company’s survival and development. Our company and our product must avoid the threat which is brought by the environment, and furthest utilizing the marketing opportunity from the environmental variation. Therefore, we should unceasingly analyze and understand the changing tendency of the geographical environment and according to the different environment situation to design, produce, and sell the product. <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;"> <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; text-align: left; text-decoration: none; msofontkerning: 0pt; msofareastfontfamily: 宋体;"> __<span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;">Environment Pollution __<span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;"> <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; text-align: left; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt; msofontkerning: 0pt; msofareastfontfamily: 宋体;"> In GTA area, the air pollution is worse than other places, because there are so many cars on the road; the smoke pollution is the most prominent. Municipal government takes a series of measures and carries on controlling the issue of the environmental pollution. Thus, on the one hand, it limits the development of some industries. On the other hand, it brings the opportunity to some enterprises; the new production and the packing method which do not destroy the ecological environment are welcomed. <span style="font-size: 12pt; color: black; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;">Therefore, when we design Tresto and create the marketing plan, we need to understand the municipal government’s measurement and policy which are about limiting the use of resources and controlling the pollution. We should try our best to reduce the environment pollution, ensuring Tresto’s development and enhancing the economic efficiency. <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 宋体; mso-font-kerning: 0pt;"><span style="font-size: 12pt; line-height: 200%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-CA;">

Competitive Enviroment Tresto is an innovative new product, being launched in North America, the European Union and Asia. Nevertheless, this new <span style="font-size: 12pt; line-height: 200%; font-family: 'Times New Roman','serif'; mso-fareast-language: ZH-CN;">payment system <span style="font-size: 12pt; line-height: 200%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-CA;">is <span style="font-size: 12pt; line-height: 200%; font-family: 'Times New Roman','serif'; mso-fareast-language: ZH-CN;">not presently <span style="font-size: 12pt; line-height: 200%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-CA;">faced with competitors <span style="font-size: 12pt; line-height: 200%; font-family: 'Times New Roman','serif'; mso-fareast-language: ZH-CN;"> in Canada.

Technologicla Enviroment Opportunity <span style="font-size: 12pt; font-family: 'Times New Roman','serif'; mso-bidi-font-weight: bold;">In the future, Tresto has the opportunity to become the new e-payment system; it will be expanded to other industries. The Tresto can be used for payment atsupermarkets, fast-food restaurants, on-street parking meters, and other point of sale applications such as vending machines and newspaper machines. Aside from consumer transactions, the Tresto card can also be used for access control in buildings and for school administrative functions. At certain office buildings, residential buildings, and schools, usage of a Tresto card will be required to access their facilities.