Section+B+(1)

The Marketing Management Process ** //** Planning **// 
 * MARKETING MANAGEMENT **

Tresto transit will have to develop a mission statement which will ensure they have a mission and a vision ensuring all their users that the new payment method in the transit system is a more convenient and friendlier method.

The mission statement will reflect on the company’s goals, objectives, plans, strategies and tactics. The mission statement below will be an appropriate one to reflect what the company will offer. // “The Government of Ontario, GO Transit, Ottawa's OC Transport System and eight municipal transit partners in the GTA are encouraging public transit use by providing commuters with a more convenient way to get to their destinations.” //

Public transport in Ontario is publically owned and operated, thus the provincial government will have to collectively make decisions’ with municipality head, in order to ensure the new payment method in the transit system will be beneficial and socially optimum. //** Directing **//

The Tresto transit system will have to train their staff and deploy team leaders at every station where a automated pay pass is located. These specially trained employees will ensure all users do not encounter difficulties while using the new payment method. A senior supervisor will also be required to ensure all employees are helping each user appropriately as the pay pass being a new service in the public transit.

Posters can also be located with self explanatory instructions within the station. //** Organizing **//

This process is crucial within the transit system, as more jobs will be created causing new employees to be hired. Training them and ensuring all services still run at optimum levels without compromising on user satisfaction will mean that the Tresto transit will have to organize and develop a solid internal structure. //** Controlling **//

In order for Tresto transit to be a success in the market, the supervisors in every pay pass location will have to ensure that user satisfaction is at top priority at all times. As it being a new product for the transit users, user satisfaction and retention will be a highly important service from supervisors to ensure the pay pass is a success The Marketing Strategy & Marketing Plan **

Tresto transits marketing strategy will consist of the target market plus the marketing mix.

Target market: The current target markets Tresto Transit will be reaching out are all the current transit users. They also may also to reach out to new users by demonstrating that the new pay pass system is more of an incentive to use the transit as it makes it more convenient for the users.

Tresto transit will promote and create product awareness through the following methods. The new payment method will be advertisied in all public newspapers such as the Toronto Star, Globe and Mail, National Post and the Sun in order for the public to know about the change in the transit system. The advertisment will be continously be published upto January 2010. Thus to ensure that all users are aware.

Also website will be developed to show the product informaiton and a step by step learning guide. Digital commericals will be published on news channels, news websites ensuring that the message reaches the audiance.

Tresto transit will use these different techniques to potray the message out to the public, as every user uses a different means to get information.

Time details:

This section will show Tresto transit will plan to make the product nationwide over a period of time.

By December 2009: Tresto transit will be launched in Toronto and the GTA surrounding areas which include: Brampton, Mississauga, Oakville, York, Burlington, Durham and Hamilton. The product will first be used in all public transit systems.

By December 2010: Tresto transit will be made available to the GO Transit which will include the bus service and train service this is the express service used to commute from city to city. The product at this stage will also be launched in Ottawa.

By December 2014: Tresto transit will be made available nationwide in all provinces catering with their respective transit systems in place.

This plan is spread over five years and will cover the whole of Canada ensuring all users enjoy the same level of satisfaction when using the transit system. Cultural Considerations **

Canada being a multicultural country it is vital for Tresto Transit to accommodate for all cultural challenges that may take effect in the business environment.

Tresto transit will have to consider the cultural influences such as the technological environment, thus they will be able to analyze if the transit users will be familiar to the new method of payment during transit. They may also have to promote the product using previous system where the card is used for example: the debit card system (interact) or the new MasterCard Pay Pass system. This promotional technique will overcome the technological challenges for the users that may find it challenge.

Tresto transit may not have any other challenges culturally as it being a product offered by the government, they may overcome all other political and socio-political environments.

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